New in 2023

Champions Lane, an extension of Crimson Tide Sports Marketing's pregame entertainment, is new for Crimson Tide fans in 2023 and will be located to the northwest of Bryant-Denny Stadium on the lawn behind the Tusk statue. Champions Lane will include food trucks, a sound stage, lounge with casual seating, sponsor activations, LED videoboards for fans to watch other college football games in action, Crimson Tide student-athlete autograph tent and more!

Five of the highest-volume concession stands were converted to grab and go markets where fans will be able to grab their food and beverage and proceed to check out in a timely manner. In addition, automated self-checkout kiosks will be available at several concession stands throughout the stadium, allowing fans the ability to choose the method they prefer. Multiple beverage and popcorn vending options have also been added for ease and quickness.

Fans are encouraged to enter the first security checkpoint they come across as approaching Bryant-Denny Stadium. Once inside the perimeter, ticketholders can then proceed to their designated gate.

Beginning this year, the security perimeter will be used as an opportunity to enhance communication for fans as it will contain pertinent information such as general wayfinding, guest service center hotline, the aforementioned Screen. Go. Scan process, prohibited items, and more.

Shaker bins will now be placed throughout the concourses of Bryant-Denny Stadium, allowing fans to pick up a complimentary shaker upon entry to use for the game and return on the way out, if they choose.

On home football game days, honorary captains will sign autographs at the Bryant Museum starting five hours before kickoff. They will then move to The Authentic, located at Gate 34 on the south end of Bryant-Denny Stadium, for another autograph session 3.5 hours prior to kickoff, which will last an hour.

Season ticketholders will be able to take advantage of a new mobile ticketing feature this year. ALL-IN-1 is a smart ticket that simplifies the digital wallet experience. Here's how it works:

As of July 1, SeatGeek is the new official ticket marketplace of Alabama Athletics, with direct integration to list and sell your ticket on RollTide.com/MyAccount.

SeatGeek is a growing leader in the ticket industry with technological advances and a fan-first attitude. SeatGeek will help you price your tickets, let you know when they have sold, transfer them to the buyer, and send your payout within 48 hours of the event. All tickets listed on SeatGeek are fully verified and delivered seamlessly.

The field at Bryant-Denny Stadium was completely reconstructed, adding a new subair system with natural grass and synthetic turf aprons. The system includes vacuum-assisted drainage and heated air capabilities in addition to various sensors that will measure things like moisture and temperature to help our grounds crew manage the surface.

While not new, it is important to remind fans of our Guest Services Center. Alabama Athletics is committed to providing an exceptional experience for all guests who visit Bryant-Denny Stadium. Our Guest Services Center assists guests with facility/custodial issues, lost and found items, lost children, guest feedback, stadium directions and general information. The Help Line is active five hours prior to kick off throughout the event. Fans can call or text 205-348-5620 to report any issues or for information.

Crimson Tide fans will now be able to enhance their Fridays of a home game weekend in Tuscaloosa with the purchase of a behind-the-scenes locker room tour. Fans will also be able to commemorate their visits to Bryant-Denny Stadium this fall with a souvenir printed game ticket, all under the Crimson Tide Access program.